Brasil Foods Gets Anti-trust Clearance for Merger with Sadia
The management of Brasil Foods S.A. (BRF) announced that the Plenary Session of the Administrative Council for Economic Defense (CADE) has approved the Association between BRF and Sadia S.A., contingent on the compliance with the provisions contained in the Performance Agreement (“TCD”), also signed yesterday.
7/14/2011 --- Brasil Foods, the world’s biggest poultry exporter, has won antitrust approval for a merger with its main competitor, Sadia, but must suspend one of its main brands and sell some assets.
The management of Brasil Foods S.A. (BRF) announced that the Plenary Session of the Administrative Council for Economic Defense (CADE) has approved the Association between BRF and Sadia S.A., contingent on the compliance with the provisions contained in the Performance Agreement (“TCD”), also signed yesterday.
The parties to the TCD are, on the one hand, BRF and SADIA, and on the other, CADE, this document constituting an integral part of the ruling given by the Plenary Session of CADE within the scope of Concentration Act 08012.004423/2009-18.
The measures established in the TCD are limited to the Brazilian territory, in the markets and/or categories of products specified in the TCD, the Company and SADIA being free to operate in the external market as a whole, and the domestic dairy product and food service markets, conditional on these activities not representing an impediment to the assumptions and effectiveness of the TCD.
The TCD covers the following principal measures with which the Companies shall comply:
(a) sale of the following brands and of all other intellectual property rights related to them: (i) Rezende, (ii) Wilson, (iii) Texas, (iv) Tekitos, (v) Patitas, (vi) Escolha Saudável, (vii) Light Ellegant, (viii) Fiesta, (ix) Freski, (x) Confiança, (xi) Doriana and (xii) Delicata.
(b) joint sale of all goods and rights related to certain productive units (including employees, installations and equipment), which comprises of: (i) 10 processed food plants, (ii) 02 hog slaughtering plants, (iii) 02 poultry slaughtering plants, (iv) 04 animal feed plants, (v) 12 chicken breeder stock farms, (vi) 02 poultry hatcheries;
(c) sale of all goods and rights related to 08 Distribution Centers;
(d) assignment of the entire portfolio of agreements with integrated poultry and hog outgrowers, currently used to guarantee the specific supply of the productive structures mentioned in letter “b”, which are specified in the Attachment 1 of the TCD, plus as many other agreements as necessary to ensure at least the supply of 100% of the poultry and 70% of the hogs used in the production of processed foods in the productive units sold;
(e) the portfolio of agreements referred to in letter “d” and the combination of assets under letters “b” and “c” must be geographically coordinated in the same manner as the operation currently conducted by the Companies;
(f) the combination of all tangible and intangible productive assets indicated in letters “a” “b”, “c”and “d”, are characterized as a fact universality (denominated in the TCD as “Business”) and corresponds to an industrial food processing capacity amounting to 730 (seven hundred and thirty) thousand tons being 96 (ninety-six) thousand tons of margarines, and the rest in the key markets where there are anti-trust concerns.
(g) suspension of the use of the PERDIGÃO brand in the Brazilian territory for a period of 03 (three) years relative to the following products: (i) cooked hams, luncheon meat; (ii) pork festive line (frozen seasoned pork loin, smoked pork shoulder, seasoned bone/boneless pork leg, boneless baby tender ham, pork tender); (iii) smoked sausage and pork sausage;
(h) suspension of the use of the PERDIGÃO brand in the Brazilian territory, for a period of (four) years for the following product: salamis;
(i) suspension of the use of the PERDIGÃO brand in the Brazilian territory for a period of 05 (five) years for the following products: (i) lasagna; (ii) frozen pizzas; (iii) kibes and meat balls and (iv) turkey cold cuts light line;
(j) for the period of 05 (five) years, the Companies may not use the categories listed under letters “g”, “h”, “i”, besides margarine, in natura turkey, bologna sausage, poultry party kit, hamburger, breaded products and frankfurters, other brands, already existing or which may be created, which are not those listed in Attachment 3 of the TCD. The use of these brands or denominations of these products is not permitted under any shape or form. For the brands cited in Attachment 3 in which a maximum limit for participation is established, the verification at any time of an infringement of this limit shall imply the definitive suspension of the corresponding brand, for the period herein established in the category in which this infringement has occurred.
(k) suspension of the use of the BATAVO brand for a period of 04 (four) years for the products and categories under letters “g”, “h”, and “i”, besides margarine, in natura turkey, bologna sausage, poultry festive line, hamburger, breaded products and sausages;
(l) during the period the TCD is in effect, the Companies shall refrain from signing agreements of any type with any points of sale, including wholesale chains and retail supermarkets and hypermarkets that imply de facto exclusivity or right of sales, publicity or merchandising, including in relation to the manner of display of the products at the point of sale; and
(m) with respect to turkey meat, the Companies guarantee the supply of in natura turkey: to the purchaser of the Business, in a volume corresponding to the market share of the brand: Rezende, according to volume data (2010 average) at the export sale price of these products.
The Perdigão brand, as well as all the rights associated to it, remains the property of BRF and used normally in various categories of processed foods such as breaded products, hamburgers, bologna sausage, fresh sausages, frozen ready to eat meals (except lasagna), bacon, festive poultry line as well as the entire line of in natura products, among others. The volume subject to the restriction of the TCD would represent in 2010 about one third of the sales of the total Perdigão brand.
Finally in relation to the assets to be sold, BRF undertakes to maintain the quality of its products and supplies to the points of sale until the transition to the new owners is concluded.
With respect to the employees and integrate outgrowers who attend the units required by CADE to be sold, BRF shall adopt all possible measures for minimizing the impacts arising from the change in the control of these assets. The TCD establishes the obligation on the part of the purchaser of the assets to be sold to maintain the current level of employment for at least six months.
Going forward, the Company shall work towards concluding the merger plan for the two companies, thus creating the necessary conditions for making BRF a global leader in the food sector.
