Bota Box Spearheads Innovation In The 1.5-Liter Wine Category With Launch Of Bota Brick

11 Dec 2014 --- Bota Box, the nation's leading eco-friendly wine producer of premium 3-liter varietals, announces the launch of Bota Brick, a groundbreaking new entry in the 1.5-liter wine category. Featuring the same environmentally responsible packaging as the original 3-liter Bota Box, Bota Brick offers wine consumers a new alternative in the 1.5-liter section that stays fresh after opening more than four times longer than any 1.5-liter glass bottle.

"In pilot tests conducted this summer, Bota Brick demonstrated strong consumer pull in the 1.5-liter category, previously untapped by producers of premium boxed wine," said Mark Koppen, Marketing Brand Director, Bota Box. "Bota Brick is at the forefront of paving the way for this new innovation and we are eager to continue the positive momentum with the national rollout."