12 Dec 2013 --- In excess of 100 senior representatives from the Irish dairy industry gathered in Dublin yesterday for the launch of Bord Bia's national 'Sustainable Dairy Assurance Scheme' (SDAS). Delegates heard how the new dairy scheme is fundamental to Bord Bia's plans to invest almost €3.5million next year in a new targeted marketing campaign, under the 'Origin Green' banner, to promote Ireland as a source of world-class sustainably produced food and drink.
