Blue Moon is Coming to Canada as Belgian Moon

29 Jul 2015 --- Blue Moon, the number one selling wheat beer in the United States*, is coming to Canada as Belgian Moon. The beer, which has captured a large and loyal audience of drinkers globally, will be brewed to the Blue Moon global standard and available nationally at select restaurants and bars beginning August 15, 2015.

Since launching in 1995, Blue Moon has enjoyed double-digit growth in the United States and garnered a number of awards, including being a World Beer Championship gold medalist in its first year of existence.

Blue Moon was developed at the famed Sandlot brewery in Denver, Colorado by brewmaster, Keith Villa, one of only a few brewmasters to have achieved a Ph.D. in brewing, from the University of Brussels in Belgium. It is a Belgian-Style Wheat Ale crafted using the highest quality ingredients, including Valencia orange peel and coriander.

“Blue Moon was inspired by the flavourful Belgian Wits of Belgium, but created with a twist, including using Valencia orange peel, instead of the traditional tart Curaçao orange peel, for a subtle sweetness and with oats added for a creamy, inviting finish,” says Villa. “As a brewmaster and beer lover, I am passionate about exploring and sharing new beer tastes and am excited to help bring this beer to Canadian drinkers.”