Biovelop Launches New Oat Protein Ingredient Called prOATein
Produced in Sweden using locally-sourced, non-GMO oats, prOATein is believed to be the first oat protein ingredient of its kind. Supplied as a powder, prOATein is particularly rich in the essential amino acids leucine and lysine and is suitable for fortifying a wide variety of food and nutritional supplement products.
14 May 2012 --- Biovelop International AB, the Swedish company behind the very successful PromOat beta glucan ingredient, has announced the launch of its new oat protein product, called prOATein.
Produced in Sweden using locally-sourced, non-GMO oats, prOATein is believed to be the first oat protein ingredient of its kind. Supplied as a powder, prOATein is particularly rich in the essential amino acids leucine and lysine and is suitable for fortifying a wide variety of food and nutritional supplement products.
Thanks to Biovelop’s patented, chemical-free technology, prOATein is a clean-label ingredient and also benefits from being dairy-free, vegan-friendly, nut-free and very low in gluten.
David Peters, Director of Sales & Marketing for Biovelop International, commented:
“Consumer demand for protein-enhanced products is stronger than ever, yet traditional sources of protein are suffering from the dual threats of significantly increased prices and unreliable supply. Manufacturers are increasingly looking to alternative forms of protein which can address these issues and appeal to a broader range of consumers at the same time. prOATein is attractive to manufacturers and consumers alike: it is a sustainable, non-dairy, non-animal source of protein, it benefits from the very positive perception amongst consumers that oats already enjoy, and it overcomes consumer concerns about GMO ingredients that hinder certain other proteins.”
prOATein is especially well-suited for incorporation into breakfast cereals, nutritional bars, bread, baked goods, meal replacement shakes, meat products, pasta, snacks, sports nutrition products, and supplements.
