18 Feb 2020 --- The “sportification” mega-trend will continue to influence a wide range of food and beverages in 2020 and beyond as the average consumer is looking for proteins as well as healthy and safe energy to reach their goals. This is according to Thomas Schmidt, Marketing Director at Beneo, who says that although protein powders and energy gels will remain popular with athletes, industry will see more “sportified,” yet recognizable, food products as a consequence of the growth in consumer demand for real foods.
