06 Jan 2014 --- Bell Flavors & Fragrances has released its flavor trends predictions for 2014. According to the company, sophisticated flavors have rapidly become an exceptional growth driver in the food and beverage segments. They not only make products tastier, more palatable and cover negative taste effects of other ingredients but also play an important role in product marketing, in differentiating products from the competition, in generating excitement about a product launch and in creating a sense of added value.
