Barry Callebaut Introduces New Premium Callebaut Belgian Chocolate Products for Consumers in North America

Gourmet chocolate once available only to professional pastry chefs and chocolate artisans now available to consumers through specialty food stores and fine grocers.

21 Jan 2010 --- Barry Callebaut – the world’s leading manufacturer of high-quality cocoa and chocolate products – today at the Fancy Food Show in San Francisco introduced a new line of its popular Callebaut Belgian chocolates designed especially for the consumer market.

Made using the finest cocoa beans, 100 percent pure cocoa butter and natural bourbon vanilla, the new line of Callebaut chocolate couvertures are available in milk, dark and marbled varieties and will be sold at specialty food markets and fine grocers throughout the United States.

“Callebaut has long been the global standard for Belgian premium chocolate products and the preferred choice among chocolate professionals who want exceptional taste and quality for their culinary creations,” says Parveen Werner, director of marketing for Barry Callebaut North America. “Now non-professional food enthusiasts can achieve the same quality in their own recipes at home with our new line of fine Callebaut chocolates that will be available conveniently at retail stores.”

In fact, home cooking and baking enthusiasts will enjoy a number of benefits when using Callebaut chocolate, including:

• Enhanced flavor – The milk, dark and marbled chocolate couvertures are perfect for adding rich taste to brownies, cookies, cakes, truffles and other dessert recipes.
• Easy-melt consistency – Small, disc-shaped chocolate Callets, which are the perfect size for quick snacking and make tempering chocolate in the microwave a breeze.  
• Optimum product freshness – The milk and dark chocolate varieties are available in re-sealable 8.5-ounce stand-up bags or 8-ounce snap-tight tubs to help preserve freshness, and have a shelf life of 18 and 24 months respectively. The marbled variety chocolate is available in 9-ounce bags and 9-ounce tubs and has a shelf life of 12 months.