Barry Callebaut Awakens Sleeping Beauty Cocoa Brand Bensdorp

19 Nov 2013 --- Barry Callebaut, the world's leading manufacturer of high-quality chocolate and cocoa products, has revamped its Bensdorp brand. By doing so, the company wants to underscore its role in the cocoa powder market. Building on its Dutch heritage, the Bensdorp brand has become throughout the years an internationally established value in the cocoa landscape.

'Bringing chocolate taste and color where chocolate can't go but Bensdorp cocoa powder definitely can.' is the Bensdorp motto. The brand offers premium cocoa powders that turn food applications such as dairy desserts, ice cream, dairy drinks, water based and bakery products into indulging delights.

These "finessence" cocoa powders are the results of the experience Bensdorp has built up in the cocoa business over the past 170 years. The brand, founded by Gerardus Bensdorp, has transferred this know-how to the 25 countries where it is currently present. Bensdorp offers more specialty powders than anyone else. The range is almost endless: certified, origin and QPP cocoa powders as well as an amazing range of colors and different tastes.

Over the years, Bensdorp has learned to create the finest cocoa matches for the most specific food concepts, in which exploring taste, color and texture are ongoing focal points. Witnesses of this expertise are: the seductive colored 'Red Cameroon' cocoa powder and the versatile defatted cocoa powder, to be tasted in applications at the FIE fair.

Thanks to its global presence, Bensdorp knows how to find the best cocoa crops and dedicated farmers with whom it shares its know-how of agricultural practices and cultivation techniques.