BAILEYS® adds Caramel and Mint Chocolate Flavors

19/01/06 BAILEYS® Original Irish Cream, the world's number one selling cream liqueur, has announced the addition of two new flavors, Baileys Caramel and Baileys Mint Chocolate. These new flavors will be made available in time for St. Patrick's Day and for a limited time only, beginning in March 2006.

Baileys Caramel and Baileys Mint Chocolate are blended with Baileys Original Irish Cream keeping the award-winning recipe yet complementing it with the added taste of caramel and mint chocolate.

Since its first introduction nearly 30 years ago, Baileys has successfully combined the luxurious flavors of vanilla, chocolate, fresh cream and Irish whiskey to become one of the most popular spirits in the world. Now, with the addition of these two new products, Baileys Caramel and Baileys Mint Chocolate, there's a whole new dimension to the Baileys cocktail experience.

Having already been introduced in Arizona last month, the new flavors will be available nationwide as a limited edition St. Patrick's Day offering at grocery, liquor, club and drug stores. The product will be available in 750 ml bottles retailing for approximately $18.99.

The launch of the new flavors will coincide with a fully integrated marketing effort that includes merchandising and sampling (in select locations).

Baileys was launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Baileys is currently ranked 6th among all distilled spirits sold worldwide and leads Irish Cream Liqueur sales around the world. Owned by Diageo, Baileys' contents are a blend of fresh Irish cream, finest spirits, Irish Whiskey and chocolate flavors.

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. In addition to Baileys Original Irish Cream, these brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Jose Cuervo, Tanqueray, Captain Morgan, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, and operates in the strictest advertising and marketing code across the entire adult beverage industry. Trading in more than 200 countries around the world, the company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

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