Bag-in-box Serves Up Six-pack Consumer Convenience

Bag-in-boxes are easy to store at home and transport to parties or outdoor settings such as barbeques for social drinking, it offers quick and simple dispensing.

Jul 22 2011 --- Alcoholic beverage brand No.1 has selected Rapak bag-in-box technology for the launch of a unique new six-pack cocktail range in handy sizes.

The new packs contain six 0.5L alcoholic beverages and are available from duty-free outlets in two different combinations. One six pack contains gin, vodka and four types of vermouth (Bianco, Extra Dry, Rosso Sweet and Rosso Bitter) while the other offers gin, rum, vodka and three flavoured vodkas; banana, kiwi, and chocolate/orange.

No. 1’s flavoured vodka range matches the colour of its ingredients and can easily be mixed with a carbonated soft drink to make an exciting and appealing drink.

With a reputation for innovation in product development and brand design, No. 1 is a pioneer in bringing bag-in-box packaging for alcoholic beverages to the market. The flavours available in the new six-packs have also been successfully launched in larger-sized.

The gin, rum and vodka were introduced last year in 3L bag-in-box quickly followed by the three flavoured vodkas in the same size pack. Following an extremely positive response from both stockists and consumers, the four vermouths were launched in Rapak’s 2L bag in May this year.

Alcoholic beverages in bag-in-box are a rapidly growing market, thanks to the wide range of practical benefits offered by this technology and its capability to respond to rising consumer expectations for preservative-free, premium beverages and to meet increasingly 'on the hoof' lifestyles.

Bag-in-boxes are easy to store at home and transport to parties or outdoor settings such as barbeques for social drinking, it offers quick and simple dispensing. The bag-in-box format satisfies an increasingly environmentally-conscious consumer market. It generates less waste, is light and saves energy costs during transport.

"We want to offer our customers a great variety of affordable quality products in practical packaging," comments Marita Röksund of No.1.

"We started using bag-in-box technology because of the environmental benefits it offers as well as its stylish and appealing design, which is an important factor for customers in our marketplace. Its flexibility for consumers in terms of convenience of handling and easy disposal after use are key benefits.

"We chose to work with Rapak because we connected so well with the team right from the start and got a great response to our brief, and the company has been extremely helpful in the continued development of our packaging."