20 Mar 2019 --- UK retail giants Sainsbury’s and Asda have pledged £1 billion (US$1.3 billion) in price cuts and grocery savings if they are allowed to merge. Both supermarkets are making big promises in a bid to persuade the UK Competition and Markets Authority (CMA) to rethink its “extensive competition concerns” over the planned merger which would permanently reshape the UK grocery market to create ‎a more powerful rival to Tesco, the UK’s current market leader.