Alienating or enticing? M&S “Super Water” collagen debate highlights potential for consumer confusion and raises label questions

Consumers ask “Why is there beef collagen in fruit-based water?” prompting M&S to review the label

Related Articles

FormattedPicture

FOOD INGREDIENTS NEWS

17 Jul 2019 --- Flavor powerhouse Givaudan and global food processing solutions giant Bühler are joining forces to fast-track innovation and accelerate market access for... Read More

FormattedPicture

FOOD INGREDIENTS NEWS

15 Jul 2019 --- The EU and the US are poised to sign a deal reviewing the functionality of an existing trade arrangement ensuring an autonomous tariff quota (TRQ) for imports of... Read More

FormattedPicture

FOOD INGREDIENTS NEWS

15 Jul 2019 --- TreeHouse Foods Inc. has entered into a definitive agreement to sell the company’s Snacks Division to Atlas Holdings LLC. Atlas has agreed to pay US$90... Read More

FormattedPicture

FOOD INGREDIENTS NEWS

12 Jul 2019 --- US start-up Perfect Day has launched its limited-edition vegan and lactose-free ice cream made with flora-based dairy protein. This is the first time that the... Read More

FormattedPicture

FOOD INGREDIENTS NEWS

11 Jul 2019 --- Canadian multinational McCain Foods has entered a new strategic partnership with NUGGS, a New York-based start-up that has developed a plant-based chicken nugget... Read More

trans