31 Jul 2018 --- Better-for-you products are driven by health-conscious consumers searching for satiating healthy foods that taste good. Companies are finding success in fruit and vegetable applications. This market dynamic has led to a surge in new product development within potential categories. Consumers are often searching for new ways to incorporate fruits & vegetables into their favorite foods, as a way of boosting the nutritional values of foods and thus making them feel less guilty about their food choices.
