Abbott Introduces New Protein Enriched Nutrition Bar

With 10 or fewer ingredients, Perfectly Simple nutrition bars offer 10 grams of protein in a gluten-free snack option.

27 June 2012 — Abbott’s ZonePerfect brand introduces a new line of nutrition bars, Perfectly Simple. With 10 or fewer ingredients and protein enriched, the bars are free of gluten, preservatives and added coloring.

Perfectly Simple by ZonePerfect is a bar built by consumers. In market research activities, consumers were given more than 50 ingredients and asked to construct their ideal nutrition bar that included 10 grams of protein, flavors they enjoy and limited ingredients. Perfectly Simple is the result.

Perfectly Simple by ZonePerfect is available in Peanut Crunch, Cranberry Almond and Toasted Coconut flavors.

To celebrate the launch, ZonePerfect is sampling the new bars in early July via its web site at zoneperfect.com, while supplies last.

News Facts:

• Perfectly Simple, the newest addition to the ZonePerfect nutrition bar brand, combines a few wholesome ingredients with 10 grams of protein for a nutritious snack.

• Available in Peanut Crunch, Cranberry Almond and Toasted Coconut, Perfectly Simple bars feature 10 or fewer ingredients in each flavor.

• Perfectly Simple Peanut Crunch ingredients include peanut butter (peanuts), invert evaporated cane syrup, soy protein isolate, date paste, rolled oats, and coconut.

• Perfectly Simple Cranberry Almond ingredients include soy protein isolate, apple juice concentrate, sweetened dried cranberries (sugar, dried cranberries, sunflower oil), date paste, roasted almonds (almonds, high oleic sunflower oil), dried pomegranate seeds, and cinnamon powder.

• Perfectly Simple Toasted Coconut ingredients include invert dried cane syrup, date paste, soy protein isolate, toasted coconut, roasted almonds (almonds, high oleic sunflower oil), whey protein isolate, and natural vanilla flavor.

• Perfectly Simple by ZonePerfect is available nationwide in the nutrition aisle at grocery stores and mass merchandisers, and are sold individually, or in packs of five. They can also be ordered online at www.AbbottStore.com.

• Consumers can sample the new bars in early July by checking out the Perfectly Simple promotion on www.ZonePerfect.com, while supplies last.