A Whole New Sandwich Debuts in the Freezer Aisle: LEAN POCKETS Brand Introduces Latest Whole Grain Varieties

18/12/07 Whether enjoying a meal at home, at work or on the road, consumers today want to be health conscious, but don't want to sacrifice great taste ... or convenience. They want a fast, easy way to eat right. The leader in the frozen sandwich category has found the solution. Now LEAN POCKETS brand fans can enjoy the goodness of whole grains in every bite with seven delicious varieties featuring a whole grain crust. LEAN POCKETS brand Made with Whole Grain sandwiches contain the same amount of whole grains as one slice of whole grain bread.

As one of the only sandwiches in the frozen aisle featuring Whole Grains, the LEAN POCKETS brand continues to showcase its innovation and dedication to helping people live better on the go. The Whole Grain trend continues to sweep the nation; people know they're supposed to be eating Whole Grains because the Dietary Guidelines for Americans recommends eating three or more servings of whole grains per day. However, for many, finding easy ways to incorporate Whole Grains into their diet can be challenging. LEAN POCKETS brand offers an easy way to do so with each of the seven Whole Grain varieties featuring 16 grams or more of whole grains per serving as well as real cheese, and is a good source of calcium. And, all LEAN POCKETS varieties are 260 calories or less and contain 7 grams of fat. Eating on the go never tasted so good!

"We're so pleased to announce that LEAN POCKETS brand is now the only sandwich in the frozen food aisle which features whole grains," said Margaret Cate, Marketing Manager for the LEAN POCKETS brand family of sandwiches. "LEAN POCKETS brand Made with Whole Grain offers a smart and easy way for people to enjoy a healthier sandwich, straight from the microwave in just two minutes!"

LEAN POCKETS brand Made with Whole Grain feature delectable meats, flavorful veggies and delicious sauces, all wrapped in a crispy, whole grain crust. With seven varieties available, consumers can enjoy a different LEAN POCKETS brand Made with Whole Grain flavor every day of the week:

-- *NEW* Turkey, Broccoli & Cheese: Deli-style thin sliced turkey breast, broccoli and melted cheddar cheese wrapped in a crispy, whole grain crust.
-- *NEW* Turkey & Ham with Cheese: Deli-style thin sliced roasted turkey and ham with cheese wrapped in a crispy, whole grain crust.
-- *NEW* Three Cheese & Broccoli: Low fat mozzarella, cheddar and Romano cheeses blended with broccoli in a crispy, whole grain crust.
-- *NEW* Chicken, Broccoli & Cheddar: Tender white meat chicken breast, combined with crisp broccoli and melted cheese wrapped in a crispy, whole grain crust.
-- Ham & Cheese: Ham layered with cheddar cheese wrapped in a crispy, whole grain crust.
-- Meatballs & Mozzarella: Meatballs smothered with a rich marinara sauce and melted mozzarella cheese wrapped in a crispy, whole grain crust.
-- Supreme Pizza: Zesty sausage, pepperoni and green peppers in a marinara sauce smothered with mozzarella cheese wrapped in a crispy, whole grain crust.

Visit LEANPOCKETS.com for more information about the new Whole Grain varieties of LEAN POCKETS, including nutritional information, frequently asked questions, and weight-loss success stories. The HOT POCKETS Web site also includes a store locator to find a grocer near you that carries all your favorite HOT POCKETS and LEAN POCKETS branded sandwiches, Subs and Croissant Crust products.

LEAN POCKETS made with Whole Grain have a suggested retail price of $2.46 and will be available in the freezer aisle of grocery stores nationwide in January 2008.