Rocamojo to introduce organic coffees
New Rocamojo WILD, a "fairly-traded," certified organic coffee grown in the wild 4,500 feet above sea-level, deep in the mountains of Oaxaca, Mexico.
09/01/06 Known for their innovative and delicious coffee alternatives, Rocamojo, Inc. has announced that they plan to broaden their line-up with Rocamojo WILD, a "fairly-traded," certified organic coffee grown in the wild 4,500 feet above sea-level, deep in the mountains of Oaxaca, Mexico. A first taste and look at this latest product line will be at the 31st Winter Fancy Food Show, held in San Francisco later this month. The addition of these 100% rare gourmet coffees, Rocamojo WILD's Breakfast Blend, Espresso, and French Roast, round out the Rocamojo product line-up like no other coffee company in the world.
Continuing to stay ahead of the coffee buying trends, Rocamojo, Inc. is not trying to turn people away from coffee like other coffee alternative companies, but rather embrace the coffee drinking experience with healthy choices. “We’re not just a coffee alternative company anymore. We’re more like the natural next step in the evolution of coffee,” states Moss. Organic Trade Association data shows that organic coffee sales in the United States amounted to approximately $45 million in 2003, representing nearly 34 percent growth from the preceding year. “With coffee buyers getting smarter and recognizing that coffee has healthy inherent qualities and the overwhelming fast growth of organics in society today, we want to provide products that appeal to both the needs and the desires of the new revolutionized coffee generation,” Moss adds. OTA projects organic coffee sales to grow an average of 20 percent annually through 2008. Data collected by ACNielsen during 2005 show organic coffee sales increased 54 percent through Nov. 6, compared to the same period in 2004.
Rocamojo, Inc. is already known for their low-acid Rocamojo Blend gourmet coffee that is blended with roasted soybeans and their naturally caffeine-free and acid-free Rocamojo that is made with just roasted soybeans. Recently, Rocamojo, Inc. became the first coffee alternative company to join the “Organic Coffee Coalition” that is associated with the Organic Trade Association. In the spring of 2005, Rocamojo introduced new flavors, Vanilla Nut, Hazelnut, and Mocha for their two existing lines – Rocamojo and Rocamojo Blend. The flavor launch exceeded their initial sales expectations and increased Rocamojo's presence on the shelves to eight products, revealing the public’s awareness and acceptance of a healthier and tastier choice.
Rocamojo, Inc. is a socially and environmentally conscious company. Both Rocamojo WILD and Rocamojo Blend uses Growers First certified organic coffee beans, safely grown in the wild, among orchids and butterflies 4,500 feet above sea level. Growers First ( growersfirst.org ) is one of the world’s most respected socially and environmentally aware coffee bean growers’ association. Growers First offers fair prices to farmers while also implementing medical, social, and economic relief programs. The organization markets coffee to roasters, retailers, and fundraisers, providing direct payment to the farmers. “Our non-gmo, organic soy for our Blend and our 100% roasted soy products are grown right here in the United States so that we can continue to assist the American Farmer as well” adds Moss.
