Hansen's Introduces the First Zero-Calorie Soda on Market Sweetened with Truvia Natural Stevia-Extract Sweetener

Blue Sky Free is naturally sweetened with Truvia, an all-natural sweetener that is extracted from the stevia plant. The all-natural, guilt free, refreshing soda comes in Root Beer, Cola, Ginger Ale, Lemon Lime & Cherry Vanilla Creme.

16 Oct 2009 --- Hansen Beverage Company launches their first set of 100% all-natural, guilt free soda, Blue Sky Free. Responding to the popular demand of the natural minded consumer, Blue Sky Free is offered in 5 different all-natural flavors that are great tasting, calorie and caffeine free, do not contain artificial ingredients, and contain zero preservatives. Blue Sky Free prides itself on having 100% of its ingredients come from the earth, nothing is artificial.

Remaining true to their core values of "go natural, use less, live free," Blue Sky Free is naturally sweetened with Truvia, an all-natural sweetener that is extracted from the stevia plant. The all-natural, guilt free, refreshing soda comes in Root Beer, Cola, Ginger Ale, Lemon Lime & Cherry Vanilla Creme.

Blue Sky Free will be made available through natural- and health-food chains and independent retailers. It will be priced similar to other natural, premium beverage products at around $4.99 per 6-pack.

About the stevia plant

Used for more than 200 years to sweeten foods and beverages, the stevia plant is native to parts of northeastern Paraguay. Truvia natural sweetener is produced by drying stevia leaves and steeping them like tea, which is further purified and dried into crystals of 97% pure rebiana, or Reb-A. More than 200 percent sweeter than sugar, stevia is used to replace sugar or high-fructose corn syrup, providing the sweetness desired but without the calorie count. The natural ingredient, which is considered safe for people with diabetes, was just recognized in December by the U.S. Food and Drug Administration as safe for use in foods and beverages.