Environmental and vegetarian claims topped the list in 2021. There are also opportunities for halal and plant-based claims. In fact, halal was the fastest-growing positioning tracked in ice cream & frozen desserts in Europe (CAGR 2017-2021), rising 115% over this period. Meanwhile, 59% of European consumers seek food and beverages that offer healthy indulgent options.
This Ingredient Focus Presentation is from Uelzena Group.
According to data from Innova Market Insights, 40% of consumers globally say rich flavor and taste make a food and beverage experience impressive. Flavor enhancer ingredient launches grew by 4% from 2020 to 2024, led by Europe and Asia. Snacks emerged as the top category, with monosodium glutamate and yeast extract as the leading flavor enhancers in 2024.
Innova Market Insights data indicates a 5% CAGR in food and beverage launches with preservative ingredients between 2020 and 2024. Europe leads with 42% of global launches. Sauces & seasonings were the top category, while ambient desserts showed the sharpest growth. Ethical and free-from claims in launches with preservatives are gaining traction.
Innova Market Insights data indicates that flavor reigns supreme — 40 % of consumers worldwide say rich taste is the key to an unforgettable F&B experience. Regarding fat and oil ingredients, Europe takes the lead in product launches, with the Bakery sector rising to the occasion, making up 22% of global innovations. Meanwhile, “no additives/preservatives” is the leading claim, while indulgence claims gain ground.
Innova Market Insights data shows a surge in AI claims on F&B packaging, with a 67% increase from 2023 to 2024, as consumers express curiosity about AI. Meanwhile, 30% of consumers globally are eager for AI-powered F&B products that enhance health benefits, signaling a growing interest in its potential.
Innova Market Insights data indicates that the growing use of color ingredients in F&B is driving innovation in vibrant colors. Europe leads the way, accounting for 33% of food and beverage launches featuring color ingredients. Among all categories, bakery products had the highest share (16%) of such launches. Hot drinks experienced the fastest growth in incorporating color ingredients, while plant-based claims saw the most rapid rise in color ingredient launches.
Innova Market Insights data shows a +3% average annual growth in protein ingredient use for F&B from 2020 to 2024. Bakery leads with 18% of global protein ingredient launches, while fish and seafood substitutes see a surge. Field bean protein is the fastest-growing ingredient in food and beverage launches.
