Innova Market Insights data indicates that half of consumers worldwide prioritize familiar culinary formats when purchasing plant-based products. From July 2019 to June 2024, food & beverage NPD featuring plant-based claims increased by 18%. The Dairy category accounted for almost one-third of the launches,... Read More

According to data from Innova Market Insights, 1 in 3 consumers globally are proactive in preventing health issues. Food & beverage products with active health claims had a 5% year-over-year growth from April 2023 to March 2024. Europe and Asia led these launches, with Dairy being the top category. Energy is... Read More

Innova Market Insights data indicates that Dessert & Ice cream launches globally experienced 2% average annual growth rate between Apr 2019 and Mar 2024. Europe is the leading region for these launches. Dairy-based ice cream & frozen yogurt account for nearly half of launches in Apr 2023 – Mar 2024.... Read More

Innova Market Insights data indicates that protein ingredient use in food & beverage launches is surging with a 4% growth from April 2019 to March 2024. The bakery sector leads with protein ingredients, especially in cakes, pastries and sweet goods. Plant-based proteins excel, with meat substitutes as the... Read More

Innova Market Insights data indicates that Cheddar cheese launches in Europe witnessed a 13% average annual growth rate between Mar 2019 and Apr 2024. The UK accounts for more than one-third of European Cheddar cheese launches. With clean labels influencing cheese purchases from European consumers, the... Read More

Innova Market Insights data indicates that consumers are limiting their sugar intake and replacing it with alternatives. As response to this there is a 5% average annual growth in sweetener use from April 2019 to March 2024. Additionally, more than 1 in 3 food & beverage launches with sweetener's were in... Read More

Innova Market Insights data suggests that there was a 4% average annual growth for food & beverage NPD with natural preservation ingredients from 2019 to 2023. Europe (52%) was the leading region for these launches. Additionally, there was a noticeable increase in meat substitute launches with natural... Read More

Innova Market Insights data indicates that there is a 1% average annual growth rate in bakery launches globally between 2019 and 2023. Sweet biscuits/cookies are the category with the most launches in 2023. One out of three bakery launches were in Europe. Meanwhile, various health claims in bakery launches... Read More

Innova Market Insights data indicates a significant 12% year-over-year increase in food & beverage product launches featuring goat milk ingredients when comparing the years 2022 and 2023. Europe was the leading region with 53% share in NPD. Dairy dominated the launches, particularly in Soft & Semi-Soft... Read More

Innova Market Insights data indicates that there was a 4% average annual growth for natural color use from 2019 to 2023. Europe (33%) was the leading region for natural color launches. Bakery was the leading category, but Meat Substitutes showed the fastest growth. Caramel color was the leading natural color... Read More

Innova Market Insights data indicates that the global confectionery launches had a 2% growth from 2019 to 2023. Chocolate blocks were the sub-category with the most launches in 2023. The plant-based claim remains the fastest-growing positioning in confectionery. Meanwhile, ethical claims are dominating the... Read More

Innova Market Insights data indicates that Europe is the frontrunner of the clean label launches globally with a 43% share from October 2022 to September 2023. Sauces and Seasonings were the leading category with clean label claims, but Meat Substitutes showed the fastest growth in five years. This... Read More

Innova Market Insights data indicates that food & beverage launches with fats and oil ingredients had a 2% average annual growth from October 2018 to September 2023. Bakery was in the lead for these launches, while Meat Substitutes had the fastest growth. Vegetable oil was the leading ingredient with 28%... Read More

Innova Market Insights data indicates that food & beverage launches with plant-based claims had a 26% growth from October 2018 to September 2023. Europe was the leader in launches, with a 41% share. While Dairy was the leading category, plant-based Confectionery is gaining ground fast. Plant-based products... Read More

Innova Market Insights data suggests there is a rise in health-claimed launches within indulgent subcategories. From October 2022 to September 2023, Sweet Biscuits/Cookies led all subcategories. Top positionings included gluten-free, while prebiotics, probiotics, and no added sugar claims saw rapid growth.... Read More

Innova Market Insights data shows that alternative protein use in food & beverages has a 6% growth from Jul 2018 to Jun 2023. Bakery was the leading category for alternative protein launches, but the highest growth of alternative protein use was noticed in Meat Substitutes. Lentil protein surges as the... Read More

Innova Market Insights data suggests the use of fat & oil ingredients in food and beverages has increased by 3% in the past five years, from July 2018 to June 2023. Europe was the leading region for product launches with fat & oil ingredients, accounting for 39% of the global share. Bakery products were the... Read More