Sweeteners innovation

Nov 2016
INNOVA MARKET INSIGHTS COMMENTARY
The use of sweeteners in new global product launches tracked increased by +13% from 2014 to 2015. The top category for tracked launches globally was sports nutrition (20%). Fast growing sweeteners were sucralose (+40%), acesulfame K (+21%) and sorbitol (+6%). Top ingredient used overall was... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Cakes - Pastries
  3. Sweet Goods and Gum
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2015 vs 2014)

TOP COMPANY
Myprotein

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2015 vs 2014

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of high-intensity sweeteners in food & beverage launches has increased globally, featuring a +12% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with high-intensity sweeteners was Sports Nutrition (28%), with sucralose (52%) being the leading ingredient among the high-intensity sweeteners tracked in global food & beverage launches. The top positionings of global product launches tracked with high-intensity sweeteners in 2019 were High/Source of Protein (24%), Gluten-Free (20%) and Sugar-Free (18%).
The use of herbs, spices and seasonings in food & beverage launches is increasing globally, featuring a +2.5% year-over-year growth when comparing 2018 and 2019 launches. In 2019, the top categories of global product launches tracked with herbs, spices and seasonings are Sauces & Seasonings (20%), Ready Meals & Side Dishes (13%) and Snacks (11%), with Garlic being the leading ingredient among the ingredients tracked. The top positionings of global product launches tracked with herbs, spices and seasonings in 2019 are No Additives/Preservatives (19%), Gluten Free (16%) and Vegetarian (11%).
The use of starches in food & beverage launches has increased globally, featuring a +7% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with starches was Bakery (27%), with corn starch being the leading ingredient among the starches tracked. The top positionings of global product launches tracked with starches in 2019 were No Additives/Preservatives (17%), Gluten-Free (15%) and Vegetarian (9%).
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