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Sweeteners innovation

Nov 2016
ABSTRACT
The use of sweeteners in new global product launches tracked increased by +13% from 2014 to 2015. The top category for tracked launches globally was sports nutrition (20%). Fast growing sweeteners were sucralose (+40%), acesulfame K (+21%) and sorbitol (+6%). Top ingredient used overall was... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Cakes - Pastries
  3. Sweet Goods and Gum
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2015 vs 2014)

TOP COMPANY
Myprotein

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2015 vs 2014

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data indicates that the use of health claims in food & beverage launches is increasing globally, featuring a +1% average annual growth when comparing the years 2019 and 2023. The leading categories for these launches were Bakery and Dairy. More than 1 out of 3 of these products contained no additives/preservatives claim.
Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%). 
Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
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