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Reduced sugar innovation

Jan 2023
ABSTRACT
The use of reduced sugar claims in food & beverage launches is increasing globally, featuring a +13% year-over-year growth when comparing 2020 Q4 – 2021 Q3 vs. 2021 Q4 –2022 Q3 launches. In 2021 Q4 –2022 Q3 , the top category of global product launches tracked with reduced... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Confiture & Fruit Spreads
  2. Sweet Biscuits & Cookies
  3. Cold Cereal
INGREDIENTS ANALYZED
Food & beverage launches only;
Granulated sugar
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2020 vs 2022)

TOP COMPANY
Nestlé

TOP CATEGORY
Soft drinks

TOP INGREDIENTS
Granulated sugar

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2022

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%). 
Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
Innova Market Insights data indicates that the use of fiber ingredients in food & beverage launches is increasing globally with a 3% growth from October 2018 to September 2023. From October 2022 to September 2023, most often, fiber ingredients were used for Bakery launches and Inulin was the leading fiber ingredient.  
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