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Reduced sugar innovation

Jan 2023
ABSTRACT
The use of reduced sugar claims in food & beverage launches is increasing globally, featuring a +13% year-over-year growth when comparing 2020 Q4 – 2021 Q3 vs. 2021 Q4 –2022 Q3 launches. In 2021 Q4 –2022 Q3 , the top category of global product launches tracked with reduced... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Confiture & Fruit Spreads
  2. Sweet Biscuits & Cookies
  3. Cold Cereal
INGREDIENTS ANALYZED
Food & beverage launches only;
Granulated sugar
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+13% (2020 vs 2022)

TOP COMPANY
Nestlé

TOP CATEGORY
Soft drinks

TOP INGREDIENTS
Granulated sugar

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2022

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data indicates that botanical ingredient use in global food & beverage launches had a 3% year-over-year increase from April 2022 to March 2024. Bakery was the leading category with 24% share of launches. Garlic was the top botanical ingredient at 22%, while the leading positionings were No Additives/Preservatives (15%), Vegetarian (13%) and Gluten-Free (12%). 
Innova Market Insights data indicates that global dairy product launches are experiencing +18% year-over-year increase from April 2022 to March 2024. Most launched subcategory in this sector was Cheese - Semi-Hard & Hard, making up 15% of all launches. The top positionings for global Dairy launches were High/Source of Protein, Gluten Free, and Lactose Free.
Innova Market Insights data indicates that the use of health claims in food & beverage launches is increasing globally, featuring a +1% average annual growth when comparing the years 2019 and 2023. The leading categories for these launches were Bakery and Dairy. More than 1 out of 3 of these products contained no additives/preservatives claim.
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