Fats & oils innovation

Mar 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of fats and oils in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with fats and oils were Bakery (24%), Snacks (14%), and Ready Meals & Side Dishes... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sweet Biscuits/Cookies
  2. Cakes - Pastries & Sweet Goods
  3. Bread & Bread Products
INGREDIENTS ANALYZED
Food & beverage launches only;
Vegetable Oil
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+6% (2018 vs 2017)

TOP COMPANY
Nestle

TOP CATEGORY
Bakery

TOP INGREDIENTS
Vegetable Oil

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of dairy proteins in food & beverage launches is increasing globally, featuring a +7% year-over-year growth when comparing 2018H1 and 2017H1 launches. In 2018H1, the top categories for global product launches with dairy proteins were Dairy (17%), Sports Nutrition (17%) and Bakery (12%), with Milk Protein being the leading ingredient among the ingredients tracked. The top positionings of global product launches tracked with dairy proteins in 2018H1 were Gluten Free (18%), High/Source of Protein (17%), and Sports & Recovery (17%).
The use of bulk sweeteners in food and beverage launches is increasing globally, featuring a +0.4% year-over-year growth when comparing 2017H1 and 2018H1 launches. In 2018H1, the top category of global product launches tracked with bulk sweeteners is Confectionery (34%), with Sorbitol (68%) being the leading ingredient among these bulk sweeteners.The top health positionings of global product launches tracked with bulk sweeteners in 2018H1 are Sugar Free (18%), Gluten Free (17%) and No Additives/Preservatives (10%)
The use of preservatives increased 2.6% from 2016 to 2017. The leading category for tracked launches globally in 2017 was Sauces & Seasonings (15%). The leading preservatives used in all 2017 food & beverage launches tracked were Potassium Sorbate (24%), Sodium Benzoate (7%), and Vinegar (2%). The most featured positionings with a positive growth from 2016 to 2017 were Sports & Recovery (65%), Vegan (62%), Probiotics (46%), No Trans Fats (35%) and Low Sugar (28%).
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