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Bulk sweeteners innovation

Jan 2020
ABSTRACT
The use of bulk sweeteners in food & beverage launches increased globally, featuring a +8% year-over-year growth when comparing 2019YTD and 2018 launches. In 2019YTD, the top categories of global product launches tracked with bulk sweeteners were Confectionery (37%), Bakery (25%) and Sports... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Cakes - Pastries & Sweet Goods
  2. Gum
  3. Sports Bars
INGREDIENTS ANALYZED
Food & beverage launches only;
Sorbitol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+8% (2019 vs 2018)

TOP COMPANY
Mondelēz

TOP CATEGORY
Confectionery

TOP INGREDIENTS
Sorbitol

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Previous Ingredient Analysis on FoodIngredientsFirst.com

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Innova Market Insights data indicates that the use of fiber ingredients in food & beverage launches is increasing globally with a 3% growth from October 2018 to September 2023. From October 2022 to September 2023, most often, fiber ingredients were used for Bakery launches and Inulin was the leading fiber ingredient.  
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