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Alternative Proteins innovation

Jun 2020
ABSTRACT
The use of alternative proteins in food & beverage launches has increased globally, featuring a +1.9% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with alternative proteins were Bakery (27%), Meat, Fish & Eggs (15%) and... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Bread & Bread products
  2. Cakes - Pastries & Sweet Goods
  3. Sweet Biscuits/Cookies
INGREDIENTS ANALYZED
Food & beverage launches only;
Wheat gluten
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+1.9% (2019 vs 2018)

TOP COMPANY
Nestlé

TOP CATEGORY
Bakery

TOP INGREDIENTS
Wheat gluten

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data indicates that global dairy product launches are experiencing +18% year-over-year increase from April 2022 to March 2024. Most launched subcategory in this sector was Cheese - Semi-Hard & Hard, making up 15% of all launches. The top positionings for global Dairy launches were High/Source of Protein, Gluten Free, and Lactose Free.
Innova Market Insights data indicates that the use of health claims in food & beverage launches is increasing globally, featuring a +1% average annual growth when comparing the years 2019 and 2023. The leading categories for these launches were Bakery and Dairy. More than 1 out of 3 of these products contained no additives/preservatives claim.
Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%). 
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