Alternative Proteins innovation

Jun 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of alternative proteins in food & beverage launches has increased globally, featuring a +1.9% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with alternative proteins were Bakery (27%), Meat, Fish & Eggs (15%) and... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Bread & Bread products
  2. Cakes - Pastries & Sweet Goods
  3. Sweet Biscuits/Cookies
INGREDIENTS ANALYZED
Food & beverage launches only;
Wheat gluten
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+1.9% (2019 vs 2018)

TOP COMPANY
Nestlé

TOP CATEGORY
Bakery

TOP INGREDIENTS
Wheat gluten

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of stabilizers in food & beverage launches is decreasing globally, featuring a -3% year-over-year decline when comparing 2019 and 2020 launches. In 2020, the top category of global product launches tracked with stabilizers is Bakery (21%). In 2020, the top ingredients of global product launches tracked with stabilizers are Sodium Hydrogen Carbonate (9%), Xanthan Gum (8%), and Mono- and Diglycerides (8%). The top positionings of global product launches tracked with stabilizers in 2020 are No Additives/Preservatives (4%), Gluten-Free (4%), and High/Source of Protein (3%).
The total amount of meat substitute launches is increasing globally, featuring a +39% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top flavors of global meat substitute launches tracked are smoked (6%), jackfruit (5%), and spinach (4%). In 2020, pea protein (34%), pea protein isolate (7%), and pea protein rehydrated (5%) are the top three leading pea protein ingredients among the meat substitute launches tracked. The top positionings of global meat substitute launches tracked in 2020 are vegan (12%), high/source of protein (9%), and vegetarian (6%).
The use of a sugar-related claim in food & beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global food & beverage launches tracked with a sugar-related claim is soft drinks (18%). In 2020, sucralose is the leading ingredient among global food & beverage launches tracked with sugar/sweetener ingredients and a sugar-related claim. The top positionings of global product food & beverage launches tracked with a sugar-related claim in 2020 are no added sugar (56%), no additives/preservatives (34%), and gluten-free (32%).
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