Alternative Proteins innovation

Jun 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of alternative proteins in food & beverage launches has increased globally, featuring a +1.9% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with alternative proteins were Bakery (27%), Meat, Fish & Eggs (15%) and... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Bread & Bread products
  2. Cakes - Pastries & Sweet Goods
  3. Sweet Biscuits/Cookies
INGREDIENTS ANALYZED
Food & beverage launches only;
Wheat gluten
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+1.9% (2019 vs 2018)

TOP COMPANY
Nestlé

TOP CATEGORY
Bakery

TOP INGREDIENTS
Wheat gluten

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of fiber fortification claims in food & beverage launches is decreasing globally, featuring a -6% year-over-year decline when comparing 2020/Q4 – 2021/Q3 and 2021/Q4 – 2022/Q3 launches. In 2021/Q4 – 2022/Q3, the top category of global product launches tracked with fiber fortification claim is Bakery (21%). In 2021/Q4 – 2022/Q3, Oat (19%) is the leading selected ingredient among the food & beverage launches tracked with fiber fortification claim. The top positionings of global product launches tracked with fiber fortification claims in 2021/Q4 – 2022/Q3 are High/Source of Protein (39%), Gluten-free (27%), and No Additives/Preservatives (27%).
The use of reduced sugar claims in food & beverage launches is increasing globally, featuring a +13% year-over-year growth when comparing 2020 Q4 – 2021 Q3 vs. 2021 Q4 –2022 Q3 launches. In 2021 Q4 –2022 Q3 , the top category of global product launches tracked with reduced sugar claims is Soft Drinks (19%). In 2021 Q4 –2022 Q3 , Granulated Sugar (65%) is the leading ingredient among the reduced sugar claims tracked. The top selected positionings of global product launches tracked with reduced sugar claims in 2021Q4 –2022Q3 are No Additives/Preservatives  (29%), Gluten Free (23%), and Vegan (17%).
High-protein food and beverage launches increased globally by 4% from Jul 2020 to Jun 2022. Sodium chloride is the leading ingredient among global high-protein launches featuring in 29% of all new products. In formats, sport powders dominated (28% of NPDs), followed by sports bars (11%), cereal and energy bars (10%), spoonable dairy yogurt (8%) and snack nuts & seeds (8%).
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