Industry Response: Labour Commit to 9pm Watershed on Junk Food Advertising

0e9a34e4-0820-416f-9584-f423514dee45articleimage.jpg

09 May 2017 --- Adverts for food high in fat, salt or sugar would be banned from all TV shows broadcast before the 9pm watershed under Labour plans to tackle childhood obesity.

The party says the proposal forms part of a future child health bill that will be outlined in its election manifesto. The party says the proposal forms part of a future child health bill that will be outlined in its election manifesto. The Tories responded saying they had the world's "most ambitious" child obesity plan that would be put at risk by Labour.

Sustain have responded to Labour's announcement that they would ban junk food advertising on all TV shows broadcast before 9pm as part of plans to tackle childhood obesity.

Ben Reynolds, Deputy Chief Executive of Sustain, said: “Labour's manifesto commitments on tackling childhood obesity take on board some of the key recommendations of the Health Select Committee's latest report, and reflect the sense of urgency that the issue demands. But the proof will be in the (healthier) pudding: the policies which the party would actually implement. The proposed 9pm watershed on junk food ads is a good start, and a measure which Sustain's Children's Food Campaign has been advocating for many years.”
 
“However, we know from the experience of the sugary drinks tax, that industry and its front groups will spend millions of pounds and lobby ferociously to try to block the actions that are needed. The more that a party can set out its stall now, setting out both the ambitious policy goals and the penalties for failure to comply, the better.”

“The first big test for the new Government will be over junk food marketing online, in magazines, on billboards and at cinemas. New Committee of Advertising Practice rules come into force on 1 July. The Government could set a 12 month review period for how effective those rules are in protecting children from exposure of junk food ads, and pledge to take action to close any loopholes or enforcement issues that arise.”
 
Sustain runs the Children’s Food Campaign which successfully campaigned for the existing restrictions on junk food advertising, and for the Soft Drinks Industry Levy linked to a fund to improve children’s health.

The Children’s Food Campaign policy statement on junk food marketing says: “Children should be protected from the marketing and promotion of less  healthy food and drink across all forms of media, wherever it is placed and  whenever it is they see it. This includes a 9pm watershed for junk food adverts on TV, as well as comprehensive rules with no exceptions across non- broadcast media and platforms. Ideally, it should be the Government – through, for instance, its Childhood Obesity Strategy – which sets the ambitious policy goals for the Committee of Advertising Practice and other relevant bodies/regulators to then align their rules to meet. These should always seek to match international best practice, and adhere to World Health Organisation recommendations.”

Related Articles

Business News

Unilever to sell Spreads business to KKR private equity for €6.825 bn

16 Dec 2017 --- Unilever has received a binding offer from KKR to purchase its global Spreads business for €6.825 billion on a cash-free, debt-free basis. Unilever’s Spreads business includes brands such as Becel, Flora, Country Crock, Blue Band, I Can’t Believe It’s Not Butter, Rama and ProActiv. It operates across 66 countries around the world. In 2016 the business had a turnover of €3,032 million, EBITDA (before any carveout adjustments under new ownership) of €680 million, and assets of €1,108 million. This announcement, including the information contained in this release, excludes the South Africa Spreads business. 

Food Ingredients News

UK: Ban sales of energy drinks to under 16s, urges Action on Sugar report

15 Dec 2017 --- A new study by campaign group Action on Sugar has revealed the sugar, calorie and caffeine content of energy drinks sold in the UK in 2015 and 2017 – and the results have reignited calls for a ban on sales to children under 16. Published in the BMJ Open by Action on Sugar based at the Queen Mary University of London, the study details how the industry has, to a certain extent reformulated some energy drinks to reduce sugar and caffeine, but the super-sized servings still remain a big problem. 

Business News

Dow to expand propionic acid facility in Texas

15 Dec 2017 --- Dow Industrial Solutions, a business unit of The Dow Chemical Company, announced plans to expand its propionic acid facility in Texas City, Texas to meet rising global demand. The propionic acid market continues to grow as a result of megatrends for longer lasting foods and animal feed and grain alternatives. Dow’s plant expansion supports this growth and follows debottlenecking projects completed at the Texas City facility in 2015 and 2017.

Food Ingredients News

New Naturex CSO: “A mere fraction of the plant kingdom’s potential has been explored”

15 Dec 2017 --- Last month, leader in natural specialty ingredients, Naturex announced changes to its senior management team with the appointment of Sarah Martin as its new Chief Scientific Officer (CSO). Martin, who has a wealth of high-level experience in the food science and nutrition industry, joins Naturex’s Executive committee, taking global responsibility for Naturex’s scientific and innovation programs.

Food Ingredients News

Diana Food launches solutions that deliver new vegetable eating experiences

14 Dec 2017 --- Consumers strive for a healthy lifestyle and eating habits but they are not ready to make any compromise on taste. Today, there is a major shift in eating experience towards authenticity, freshness from “real food,” which also applies to consumers’ packaged goods. Attentive to those needs, Diana Foods has leveraged their historical knowledge and experience and pushed the boundaries of innovation to offer the market a groundbreaking taste solution.

More Articles