Sensient Launches Natural Functional Flavoring for Sugar Reduction

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28 Aug 2015 --- New from Sensient Flavors, APSS Plus is an innovative natural functional flavoring that compensates for the sensory drawbacks that occur when sugar is reduced in beverages. The natural flavoring enables manufacturers to cut sugar significantly without having to use additional sweeteners. It provides sugar-reduced beverages with harmonized and full-bodied sensory profiles and is particularly suitable for the production of mid-calorie beverages that are free from additional sweeteners and therefore have shorter on-pack ingredients lists.

Acting as neutral building blocks, APSS Plus flavor allows the sensory profile of the sugar “gold” standard to be maintained, even if the sugar content in the beverage is cut dramatically. What makes the functional flavoring unique is the fact that it can be used with different types of drinks with various starting brix. Internal trials with cola, strawberry-flavored water and RTD peach ice tea have shown that APSS Plus enables sugar reduction of up to 30 per cent. The results also clearly demonstrated that in all cases, the new flavoring successfully compensates for loss of sweetness, body, flavor, longevity and aroma intensity while also improving fruity and fleshy notes. 

APSS Plus is fully soluble and can be used across all flavor tonalities to rebalance the sensory profile when sugar has been reduced. A vital component are Sensient Natural Origins extracts, which are derived via state-of-the-art extraction technologies from the finest raw materials. The resulting extracts are characterized by key volatiles that evoke the perception of sweetness associated with sugar. In creating APSS Plus, Sensient has chosen carefully selected Sensient Natural Origins extracts from naturally sweet ingredients. 

“Every beverage provides its own challenges. When it comes to reducing sugar in already low brix beverages in particular, it is a challenge to create well balanced taste profiles,” explains Stefano Asti, Technical Director at Sensient Flavors Beverage Europe. “However, our flavoring expertise has enabled us to create an advanced line of ingredients which offer manufacturers the perfect solution for every kind of drink and every starting brix.” 

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Sensient Flavors

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Sensient Flavors brings life to products and creates sensory appeal for food and beverage customers across Europe, the Middle East and Africa. The company is part of Sensient Technologies Corporation, a leading global manufacturer and marketer of colors, flavours and fragrances. Its portfolio of Taste Modulation solutions, natural extract and flavour and color combinations offer the customer an unrivalled range of options for new product development.

Sensient’s natural flavours are based on Sensient Natural Origins™, a range of authentic true to nature extracts derived from named source (FTNS) botanical and other organic-based ingredients, created using selective extraction techniques which capture the true flavour and aroma profile of the original source.

Taste Modulation solutions offer a broad range of options to support the development of healthier food and beverages without impacting taste. The collection includes solutions suitable for alcoholic beverages that can rebalance the flavour profile of the product, mask burn or enhance taste perception.

Close collaboration with Sensient Colors allows the development of customised colored flavoured solutions in food and drinks. Our knowledge in combining these ingredients in formulations can assist the development process, enabling customers to accelerate project completion and to deliver value-added end products.

Thanks to its multidisciplinary capacities – comprising proprietary technologies and comprehensive expertise in flavour design, applications, regulatory issues, and market and sensory insights – Sensient Flavors is able to support food and beverage manufacturers throughout the whole supply chain. By exploring markets and closely monitoring consumer insights, we gather inspiration for innovative product concepts. Working with the customer, the company brings these concepts to life, ensuring that they meet the needs of the customer and the consumer.

Sensient Flavors Europe focuses on the Beverage, Sweet and Savory sectors. The company’s customer base includes major international manufacturers representing the world’s best-known brands.

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