26 Jan 2015 --- Breakfast cereals have traditionally had a fairly healthy image, despite the proliferation of relatively high-sugar products in some parts of the market. Three-quarters of the breakfast cereal launches recorded by Innova Market Insights over the 12 months to the end of October 2014 had a health positioning of some kind. This did vary regionally, however, rising to over 94% in Australia and falling to 64% in Asia.