Top ten trends: 2017 NPD highlights

Dec 2017

2017 was a year full of innovative product launches. Category blurring boundaries lead to hybrid innovation like snacks with alcoholic flavors, sauces with malt and beer with vegetables. Plain sophistication inspired craft products and creative flavor blends. Ethnic flavor traveled around the globe. Free from and other health claims gauged more shelf space pushed by conscious consumers. In conclusion, it was a rich year for flavor adventurers. Innova Market Insights looks at 10 on-trend new product highlights.

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  • Thornbridge Wye Cucumber Pale Ale (UK): A lightly hopped, delicate pale ale brewed with cucumber to create a unique and exciting flavor. Comes in a 330ml glass bottle. Innovation. Passion. Knowledge. Hops: Willamette. Green Dot Certified. Contains 4.7% alcohol by volume.

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A twist on the classics: Soups and sauces

Aug 2018

Soups and sauces have seen high levels of new product activity in recent years, which reflects consumer interest in a range of cuisines. So, although classic recipes lead the market, there has been rising interest in robust and ethnic flavors. There is also an increased demand for premium and convenient products across the globe.


Herbs and spices: Middle Eastern and African flavors

Aug 2018

Fresh, wholesome, healthy, rich, aromatic – it’s no wonder that the past decade has seen Middle Eastern and African cuisines attract global attention. Herbs and spices are the stars of the show and they are often used in local delicacies such as cheeses, fruits and coffee. With today’s consumers being more adventurous than ever, African and Middle Eastern flavors are predicted to have a bright future.


Vibrant, fresh and clean label: Natural Colors

Jul 2018

Consumers often associate rich colors with freshness, quality and good taste. Natural colors offer benefits as they open up opportunities to deliver vibrantly colored foods with a clean label. Also, in this social media age, vibrant, natural foods are inherently “instagrammable.” Think charcoal, curcumin, beetroot and spirulina.