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NPD delivers for diabetics

Jun 2017

Growth continues to be sporadic for new product launches tracked with a diabetic positioning, according to global product launch data tracked by Innova Market Insights. However, there was a +16% increase in product launch activity in 2016 from 2015. The leading market sub-categories with a diabetic positioning in 2016 were sugar & sweeteners, accounting for 13% of product launches tracked, followed by sports powders (8%) and sweet spreads (5%). Manufacturers often broaden product appeal to a wider range of consumers with general “blood sugar control” claims without reference to diabetics or the disease itself.


7/10

North American Herb And Spice Yac-O-Power Complete Whole Food Raw Yacon Root Concentrate (U.S.). The highly concentrated formula Yac-o-Power is made from wild and organic yacon root found in remote places of Peru. A natural sweetener safe for diabetics because of its zero glycemic index, it is also a natural source of inulin and FOS. Complete wholefood. Highest natural source of inulin. Zero glycemic index. Power of raw. Yac-o-Power is the most concentrated 100% natural mountain-grown Peruvian yacon root syrup available. This is the 33: 1 concentrate and is extremely powerful. Although sweet tasting, it doesn't raise blood sugar levels. A natural source of antioxidants and fiber.