NPD in action: Confectionery 

Jan 2018

Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavor combinations and new textures. Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label. Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth. Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.

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  • Me To We Chocolate That Gives Health Care Dark Chocolate With 65 percent Cacao (Canada)
    Dark chocolate bar with single origin 65 percent Ecuadorian cocoa. Because of you, a life-changing health care impact will be delivered to a community member that will help them thrive and grow to their fullest potential, Gives health care, helps a child, empowers farmers, artisan crafted, Fino de aroma beans, sustainably grown. Every bar of Me to We Chocolate creates a positive impact that helps transform communities and build sustainable cocoa farms in Ecuador. Great flavors that give water, food, health, opportunity and education that will change the world.


Top ten trends 2018: On trend product innovation

Jan 2018

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. “Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.