Sustainability Marketing in Practice
Apr 2017Communicating sustainability has been a key marketing tactic for many food and beverage manufacturers, in order to appeal to a growing band of consumers who seek out ethically, environmentally friendly and sustainably produced products whenever they can. Sustainability is a very broad platform and hence there are wide variations in possibilities for claims made by companies.
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Marks And Spencer Afternoon Teabags (UK). “Fairtrade's mission is to improve trading and working conditions in developing countries and deliver sustainable livelihoods for farmers, workers and their communities. All Mark and Spencer's tea uses only Fairtrade teas which all carry a Fairtrade minimum price and an additional Fairtrade premium, which is paid directly to farmer or workers organizations on the estates.
