Sustainability Marketing in Practice
Apr 2017Communicating sustainability has been a key marketing tactic for many food and beverage manufacturers, in order to appeal to a growing band of consumers who seek out ethically, environmentally friendly and sustainably produced products whenever they can. Sustainability is a very broad platform and hence there are wide variations in possibilities for claims made by companies.
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Florette Cuidate Antiox: Antioxidant Vegetable Salad (Spain). “Florette lettuces are grown under sustainable farming practices, while respecting the environment. Also collaborate with farmers in the Iberian Peninsula and the Canary Islands, taking you from the countryside to your table the freshest products.
