Sustainability Marketing in Practice
Apr 2017Communicating sustainability has been a key marketing tactic for many food and beverage manufacturers, in order to appeal to a growing band of consumers who seek out ethically, environmentally friendly and sustainably produced products whenever they can. Sustainability is a very broad platform and hence there are wide variations in possibilities for claims made by companies.
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Fishpeople Albacore Tuna Yellow Coconut Curry Entrée (US). “Fishpeople's seafood is sustainably harvested, rigorously tested, and a source of omega 3's and proteins. Just real food. Wild caught and sustainably harvested in America.”
