Children’s NPD: healthier but fun

Dec 2017

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have grater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.

2 / 10
  • Erdbar 100% Apple, Orange And Papaya Squeeze (Germany): Cheeky fruit squish for children in certified organic quality. The cheeky squeeze consists of 100% apple, orange and papaya. Otherwise, nothing gets in the squeeze bag: Erdbar squeeze contains only fruit-own sugar and no other additives. The company want to promote an early friendship with fruit and vegetables. Erdbar squeeze bags are the perfect snack for kids on-the-go.

    KeytrendoriginalImage

Touch of convenience: Novelty fruit and veg applications

Jul 2018

Consumers with health on the mind are looking for ways to reach their healthful fruit and vegetable goals, without sacrificing taste or convenience. To keep up, manufacturers should be continually innovating with interesting shapes, premium processing techniques and new flavors, offered in convenient packaging. A touch of novelty can go a long way.


Global flavors: Diversity in ready meals

Jun 2018

There is an ongoing interest in ethnic recipes for ready meal categories and vegetarian and vegan options continue to soar. Protein claims have seen the greatest rise in interest with its share more than doubling from 12 percent in the first half of 2016 to 26 percent in the first half of 2017, according to Innova Market Insights. Offering a great variety of flavors, formats and recipes, while tapping into consumer trends and health benefits, is paramount to keep consumers engaged.


Scoring on flavor: Russian NPD inspiration

Jun 2018

With the World Cup kicking off in Russia this month, flavors and cuisines from the hosting country are in the spotlight. Today’s connected world creates an opening for ethnic flavors, street food inspired goods and the revival of culinary classics. Russian cuisine is a diverse collection of different cooking traditions and includes soups, salads, pickled foods, meat and fish dishes, stews, and dumplings. On the innovation side, suppliers are looking to capitalize on the interest in Russian flavors and cuisines.