Children’s NPD: healthier but fun

Dec 2017

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have grater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.

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  • Stauffers Whales Baked Cheese Crackers: White Cheddar (US): Crispy, crunchy and delicious whale shaped baked crackers made with real white cheddar, in a carton box.


Bottoms up: Beverage trends

Mar 2018

Today’s consumers want more from their beverages. They cannot simply hydrate and quench thirst. Though these attributes remain as motivations for consumption, nutrition and health benefits are increasingly key considerations. Furthermore, authenticity is key to stand out from the crowd. New textures, exotic ingredients, unusual flavor combinations and creative packaging are all necessary to catch the eye of the consumer.

What goes around, comes around: Circular economy and waste reduction

Feb 2018

Contributing to a circular economy and waste reduction is both a challenge and an opportunity for food and beverage businesses. From startups to multinationals, environment positioning is paramount. This can be achieved by reducing resource input, waste and emissions, adopting sustainable practices and also through impact compensation programs. How to preserve the value of resources with as little impact on the environment as possible while capitalizing on disruptions within the industry is the key to a sustainable yet profitable business.