Mix and match: Vanilla flavor combination

Nov 2017

The flavor vanilla has been used in food and beverages products for a long time. Over the past year, the number of global new product launches tracked with vanilla flavor has increased by 46 percent. Ice-cream, Sweet biscuits/cookies and Sports powders are the top 3 sub-categories in which a vanilla flavor has been applied. Except for the classic flavor blend with chocolate, strawberry and caramel, vanilla has been combined with more new flavors in new product launches to satisfy consumers’ demand for novelty.

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  • Algida Minions Bello Banan-Vanilia Izu Jegkrem: Banana-Vanilla Flavored Ice Cream (Hungary). Four individually wrapped banana-vanilla flavored ice creams, held in a carton box featuring Minions Bello. Without artificial coloring and flavoring.  


What goes around, comes around: Circular economy and waste reduction

Feb 2018

Contributing to a circular economy and waste reduction is both a challenge and an opportunity for food and beverage businesses. From startups to multinationals, environment positioning is paramount. This can be achieved by reducing resource input, waste and emissions, adopting sustainable practices and also through impact compensation programs. How to preserve the value of resources with as little impact on the environment as possible while capitalizing on disruptions within the industry is the key to a sustainable yet profitable business. 

Spicing it up: Hotter flavors

Feb 2018

Hotter flavors are on the rise. New food and beverage products featuring spicy flavors increased with a CAGR of 14.2 percent (Global, 2013-2017). However, simply adding peppers to a product is not enough, as consumers are seeking intense experiences with flavor combinations that challenge the norm and offer them more refined palates in terms of spiciness. Creativity is key to keeping consumers engaged in NPD with hotter flavors.