Top ten trends: 2017 NPD highlights

Dec 2017

2017 was a year full of innovative product launches. Category blurring boundaries lead to hybrid innovation like snacks with alcoholic flavors, sauces with malt and beer with vegetables. Plain sophistication inspired craft products and creative flavor blends. Ethnic flavor traveled around the globe. Free from and other health claims gauged more shelf space pushed by conscious consumers. In conclusion, it was a rich year for flavor adventurers. Innova Market Insights looks at 10 on-trend new product highlights.

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  • Albert Heijn Delicata Discover Happiness White Chocolate With Melon And Matcha Green Tea (Netherlands): White chocolate bar with dried melon pieces and matcha green tea, in a 100g aluminum foil wrapper held in a carton box. Innovative flavors that challenge and inspire. Culinary chocolate delights with unexpected ingredients. For adventurous chocolate lovers.

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Vibrant, fresh and clean label: Natural Colors

Jul 2018

Consumers often associate rich colors with freshness, quality and good taste. Natural colors offer benefits as they open up opportunities to deliver vibrantly colored foods with a clean label. Also, in this social media age, vibrant, natural foods are inherently “instagrammable.” Think charcoal, curcumin, beetroot and spirulina.


Touch of convenience: Novelty fruit and veg applications

Jul 2018

Consumers with health on the mind are looking for ways to reach their healthful fruit and vegetable goals, without sacrificing taste or convenience. To keep up, manufacturers should be continually innovating with interesting shapes, premium processing techniques and new flavors, offered in convenient packaging. A touch of novelty can go a long way.


Global flavors: Diversity in ready meals

Jun 2018

There is an ongoing interest in ethnic recipes for ready meal categories and vegetarian and vegan options continue to soar. Protein claims have seen the greatest rise in interest with its share more than doubling from 12 percent in the first half of 2016 to 26 percent in the first half of 2017, according to Innova Market Insights. Offering a great variety of flavors, formats and recipes, while tapping into consumer trends and health benefits, is paramount to keep consumers engaged.