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Vibrant, fresh and clean label: Natural Colors

Jul 2018

Consumers often associate rich colors with freshness, quality and good taste. Natural colors offer benefits as they open up opportunities to deliver vibrantly colored foods with a clean label. Also, in this social media age, vibrant, natural foods are inherently “instagrammable.” Think charcoal, curcumin, beetroot and spirulina.

1.    Holanda Apolo Pinta Lengua Tutti Frutti Flavored Ice Cream (Mexico)
2.    Vitacress Garden Of Flavors Lemon, Honey And Algae Salad Dressing (Portugal)
3.    Nestle Smarties Soccer Edition Colored Chocolate Lentils (Germany)
4.    Mueller Riso 5 Korte: Rice Pudding With 5 Grains And Pear (Hungary)
5.    The Deli Beetroot And Mint Dip (UK)
6.    Fruittella Gummies With Fruit Juice (Belgium)
7.    AeroplaneNaturalColours And Flavours Raspberry Flavoured Jelly Crystals (Malaysia)
8.    Waterfolds Lite And Fruity Apple Berry Sparkling Natural Mineral Water (Australia)
9.    Dos Pinos Lula Yogurt Semi-Skimmed Yogurt With Strawberry-Raspberry Flavor (Costa Rica)
10.    Cartwright And Butler Fizzy Sherbet Pips Hard Boiled Sweets (UK)

8/10

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Waterfolds Lite And Fruity Apple Berry Sparkling Natural Mineral Water (Australia). Low joule natural mineral water with green apple and raspberry flavor. No added sugar. Health star rating: 2/5. Natural colors and flavors. With 5 percent juice.

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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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