Bulk Sweeteners

Mar 2017

  • Key Takeouts

    GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES

    +4.3% (2016 vs 2015)

    Top Company

    Top Category

    Top Ingredient

    Region Analyzed

    Global

    Date Analyzed

    2016 vs 2015

    Innova Market Insights Commentary

    The use of bulk sweeteners in global product launches increased by +4.3% from 2015 to 2016. The top category for tracked launches globally was confectionery (16%). Maltodextrin remains as the top bulk sweetener (70%), followed by sorbitol (23%) and maltitol (8%). New product launches tracked were mostly observed ... More rightarrow

    Top 3 Sub-Categories

    Trending

    Ingredients analyzed

    Food & beverage launches only;

    Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

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Dairy Proteins Innovation Feb 2017

The use of dairy proteins stagnated in 2016, featuring -0.4% from 2015 to 2016. The leading category for tracked launches globally in 2016 was sports nutrition (20%). The leading dairy proteins used in all food & beverages launches tracked were milk protein (67%), whey protein concentrate (23.6%) and whey protein isolate (12.1%). The most featured positionings with a positive growth were sports and recovery (+37%), allergy (+26%), gluten free (+23%) and no additives/preservatives (+22%).

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Sweeteners Innovation Nov 2016

The use of sweeteners in new global product launches tracked increased by +13% from 2014 to 2015. The top category for tracked launches globally was sports nutrition (20%). Fast growing sweeteners were sucralose (+40%), acesulfame K (+21%) and sorbitol (+6%). Top ingredient used overall was sucralose. New product launches tracked were mostly tracked with health claims, especially allergy and free-from, respectively driven by allergy (+89%), sugar free (+27%) and gluten free (+100%) claims.

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Starch Innovation Innovation (North America) Oct 2016

The use of starch in new North America product launches tracked increased by +6.7% from 2014 to 2015. The top category for tracked launches globally is Bakery (29%). Among the top starches, tapioca starch is the fastest growing (+30%) followed by rice starch (+13%). Top ingredient used overall is corn starch. Many new product launches tracked were mostly tracked with health claims, especially gluten free (+39%), allergy (+34%) and high/source of protein (+22%).