Wilbur Launch Hot Chocolate Coating Option

06/04/06 With its new, naturally-flavored, easy-to-melt products – Hot Coats Confectionery Coatings – Wilbur Chocolate offers snack manufacturers and retail confectioners an innovative way to increase sales to an expanding audience of flavor-loving consumers.

Hot Coats Confectionery Coatings come in three robust flavors – ginger, jalapeno and chili and are made with natural flavors. The trans fat free products are claimed to taste great with pretzels or chips and can be used to enrobe fruit or centers. The coatings comes in easy-to-melt form and are compound coatings that do not require tempering. They contain the flavor in the product, eliminating the need for extra ingredients and ensuring proper flavor intensity.

“Wilbur Hot Coats Confectionery Coatings represent our capability to innovate and produce non-traditional, custom products that capture the essence of today’s emerging food trends,” said Scott Johnson, Wilbur’s product development manager. “Exotic flavors and savory spices are becoming very important to the sophisticated consumer, and the growing U.S. Hispanic market is fueling the demand. The Hot Coats line can help customers capitalize on this important, lucrative trend. In fact, we are continually scanning the marketplace to introduce new products that anticipate and address industry trends and help customers succeed.”