28 Nov 2019 --- Monk Fruit Corp., a business specializing in the supply of monk fruit with operations in China, US, Europe and New Zealand, is marketing its all natural sweetener as having “tremendous potential in the EU.” David Thorrold General Manager of Sales and Marketing for Monk Fruit Corp. tells FoodIngredientsFirst that monk fruit is now growing at a faster rate year-on-year than stevia in the US market because it offers a unique combination of clean label, authentic natural origin, and excellent taste profile without the bitter and metallic notes associated with other natural sweeteners. “While EU food and beverage manufacturers have not yet been able to use monk fruit, we received extremely positive feedback when we officially launched our monk fruit products into the EU market at Health Ingredients Europe in November last year.”