Pea protein surge: Cargill invests in Puris, the largest North American producer
18 Jan 2018 --- With the rapid rise in consumer demand for plant-based protein, PURIS, the largest North American producer of pea protein, and Cargill have signed a joint venture agreement to accelerate a new wave of “great tasting, sustainable and label-friendly plant-based foods.” The joint venture is closed as of Tuesday (January 16, 2018). Cargill is a minority investor in PURIS’s pea protein business, with Cargill financially backing PURIS for growth into the future. “With a world population expected to grow to 9 billion by 2050, and the demand for protein expected to rise with the population and their increasing incomes, Cargill is committed to growing our plant protein portfolio. This includes investing in, and growing, our traditional protein businesses, as well as exploring new opportunities for future growth, such as pea protein,” David Henstrom, vice president, Cargill Starches, Sweeteners and Texturizers, tells FoodIngredientsFirst. “Pea protein holds significant potential to gain rapid adoption due to its attractive sensory characteristics, nutritional profile, functionality, versatility in applications, and ability to meet consumers’ growing expectations for non-GM and organic protein options.”
PURIS (formerly World Food Processing) cultivates a spectrum of pure, plant-based foods and ingredients from US-based organic and non-GMO sources. Their end-to-end sustainable food system is claimed to ensure a wholesome journey from seed to solution.  Click to Enlarge
PURIS pea protein business is built upon two production facilities located in Oskaloosa, IA and Turtle Lake, WI. These facilities handle large volumes of peas that are made into non-GMO & organic pea protein, starch, fiber and whole flours. The peas are sourced from their US farmers located across the entire Midwest and follow a traceable system from seed to shelf. Henstrom calls PURIS a “game changer in terms of taste and vertical integration in pea protein.” “Cargill is excited to expand into the emerging pea protein space while continuing to support our conventional agricultural crops. It’s clear that PURIS is in alignment with Cargill’s vision to meet the growing demand for protein globally and to help customers deliver label-friendly products without sacrificing taste,” he adds. “Cargill’s financial backing and market reach will power significant expansion of our operation globally. We will add substantial capacity, including a second plant, while maintaining our focus on US production,” says PURIS President Tyler Lorenzen. “Cargill is investing in everything PURIS stands for, from our vertically integrated non-GMO pea seed development to our proprietary technologies and our commitment to US Certified Organic pea farmers.” Prior to forming this joint venture, Cargill maintained a distribution agreement representing PURIS pea protein to select customers since the end of 2015. “PURIS and Cargill had a distribution agreement related to PURIS Pea Protein these past two years. This distribution agreement evolved into a joint venture for a future where more clean label pea protein is needed to fuel a hungry marketplace for plant-based proteins,” Lorenz explained. “With Cargill’s support, our plant-based ingredients become available to customers and consumers on a global scale,” said Lorenzen. “Our founder set out to feed the world in 1986. Now it’s coming true.” To contact our editorial team please email us at editorial@cnsmedia.com 
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Tel. +32 15 400 411 Fax. +32 15 400 410 ACTIVE CATEGORIESBakery Mixes and Other Bakery Products, Cocoa and Cocoa Products, Fibers, Flavor Enhancers, Hydrocolloids, Stabilisers and Gelling Systems, Soya and Soya Products, Starch and Starch Products, Sweeteners (Non-Sugar) More than simply a food ingredients supplier, Cargill deeply understands our customers' strategies, consumers, distribution channels and competition. We deliver solutions that help the food industry and beverage manufacturers drive growth through new product innovation and reformulation. Cargill helps reduce costs through supply chain and manufacturing process efficiency and managing commodity price risk. Cargill helps our food industry and beverage manufacturing customers create unique products that fill product pipelines and reduce time-to-market by connecting our diverse food ingredients supplier capabilities — marketers, research scientist, application experts, risk managers and manufacturing process engineers — and seamlessly delivering these resources to customers. As a service and solution-oriented food ingredients supplier, our broad portfolio helps our customers address their food product development needs across the spectrum of applications and categories. Cargill helps our customers safely manufacture products every day around the world by reliably originating and distributing grain, oilseeds and other food ingredient commodities and by processing a diverse food ingredients supplier portfolio that spans core and specialty ingredients, ingredient systems and finished food systems. Related ArticlesFood Ingredients News Veliche Gourmet: Cargill launches artisan chocolate brand in the Netherlands
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