NutraCea Receives Initial Purchase Order From Cosway Corporation, a Division of the Berjaya Group, for Stabilized Rice Bran Products

20/09/07 NutraCea, a leader in stabilized rice bran (SRB) nutrient research and technology, announced they have received an opening purchase order from the Cosway Corporation, a wholly owned subsidiary of the Berjaya Group Berhad, a publicly-traded, multi-billion dollar conglomerate in South East Asia.

"Cosway is a 27 year old network marketing company with over 700,000 active members. They will be introducing Stabilized Rice Bran Plus in October, 2007 and intend to develop and launch more products based on NutraCea's proprietary stabilized rice bran and value-added derivatives for the Southeast Asian market. They are gearing up to educate their vast network of distributors, which spans throughout many Southeast Asian countries, on the health benefits of stabilized rice bran," said Margie Adelman, Senior V.P. of Strategic Business Development for NutraCea.

"Cosway's launch of the first product containing our proprietary stabilized rice bran demonstrates its belief in the market demand for great-tasting, healthy products and is in perfect alignment with their mission to bring innovative natural products to improve the health of millions of people through their network of independent business owners," added Adelman.

"Cosway is committed to offering the world's finest whole food health products at prices everyone can afford. We are very excited about the launch of Stabilized Rice Bran Plus and we are launching a substantial campaign to support and educate our independent business owners on the health benefits of this miraculous food," said Al Chuah, Managing Director and Founder of Cosway Corp.

"Forging this relationship with Cosway is part of our overall business plan to utilize NutraCea's stabilized rice bran in an area of the world where rice is an integral part of the diet and culture and the raw material is abundant. Growth in the demand for product in Southeast Asia through alliances with strong, healthy companies such as Cosway, will help validate the need for our local production through the recently announced joint venture with P.T. Panganmas. Once local production of the product is available, our Southeast Asian customers will benefit by not only saving on long distance shipping costs and ease of distribution throughout the area, but will have an increased supply from our Southeast Asian manufacturing facilities," said Leo Gingras, Chief Operating Officer for NutraCea.