26 Jul 2018 --- The European Court of Justice (ECJ) has dismissed an appeal by the confectionery giant, Nestlé, which argued that it owns the shape of the iconic chocolate bar: Kit Kat. Nestlé has spent more than a decade fighting to trademark the four-fingered wafer shape, but this week, the four-fingered chocolate bar lost its EU-wide protected trademark status, meaning that this could be the end to the snack’s protected status in Europe.
