National Starch and Corn Products Adopt Ingredion Brand in EMEA
A key part of this alignment has been to create a unified, global business brand for the combined National Starch and Corn Products International groups.
1 Oct 2012 --- The companies which were part of the National Starch group of companies in EMEA (Europe, Middle East and Africa), have adopted the Ingredion brand. Since October 2010, when Corn Products International, Inc. acquired the National Starch Group of companies, each of the organisations have been aligning their capabilities, operations and product offerings. A key part of this alignment has been to create a unified, global business brand for the combined National Starch and Corn Products International groups. The brand conversion was first implemented in the United States, when Corn Products International Inc. was renamed Ingredion Incorporated in June 2012.
As the part of the roll-out of the Ingredion brand globally, the National Starch companies in EMEA will adopt the Ingredion brand during October 2012. As part of this effort, Corn Products UK Limited will become Ingredion UK Limited, National Starch & Chemical GmbH will become Ingredion Germany GmbH and CPI Ingredients South Africa (Proprietary) Limited will become Ingredion South Africa Pty Limited.
“Our new name, Ingredion, better reflects our global presence and focus on ingredient solutions,” said Ilene Gordon, the Chairman, President and Chief Executive Officer of Ingredion Incorporated. “We’re proud of our legacy in providing consistently high quality ingredients to our many customers and helping them succeed in new realms with innovations they can get nowhere else. We will continue to build our expertise and ingredient solutions portfolio to help our customers address trends and compete better around the world.”
“Service to our customers in the EMEA region will continue as we make the change to the Ingredion brand,” added Jorgen Kokke, Vice President and General Manager, Ingredion EMEA. “Our customers have been seeing the benefits of our combined offering, reach and capabilities for the last two years and we are pleased to be defining the value which we can bring with the launch of our new name and identity in the region. Combining the best of National Starch and Corn Products, we will continue to deliver highly functional starches, nutritional ingredients and high quality sweeteners plus market-shaping innovations and cutting-edge technical and formulation support to help our customers succeed today and in the future.”
The Ingredion group of companies is a leading global ingredient solutions provider, specialising in nature-based sweeteners, starches and nutritional ingredients. With customers in more than 40 countries, the Ingredion group of companies serve approximately 60 diverse sectors in food, beverage, brewing pharmaceuticals and other industries. The main trading companies within the EMEA Region are Ingredion UK Limited, Ingredion Germany GmbH and Ingredion South Africa Pty Limited.
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