At this year’s IFFA trade show in Frankfurt, Germany (May 3–8), Dutch biotech company Meatable continues the conversation on adopting cultivated meat, focusing on how it can be leveraged to complement the meat industry amid enduring supply and cost challenges. Food Ingredients First speaks with CEO Jeff Tripician live on the show floor about what to expect from Meatable’s talk sessions at the show, the company’s “fundamentally different” strategy for scaling its technology and navigating regulatory approvals in Europe. Also, crucially, whether consumers are willing to bite.
