26 Jan 2016 --- The market for natural sweeteners that serve as a ‘plug-in’ replacement for traditional sugar has grown at an astounding rate in a very short period of time. Since FDA approval as a foodstuff in 2009, stevia, sourced from a plant leaf, has experienced massive growth as a sugar replacement that has almost the same sweetness but just a fraction of the calories. It is also natural, clean label, GMO-free and sustainable, which means that business for US natural sweeteners firm Steviva Ingredients has grown 200-300% year on year since 2010. President & CEO Thom King spoke to FoodIngredientsFirst about how his company has, in his words, “hung in there” during this period of exponential growth.
