14 Oct 2014 --- Andean Grain Products Ltd. just received EU Novel Foods approval from the UK Food Standards Agency on the “equivalence” of their chia seeds, which are grown in particular regions of South America, with the chia seeds marketed by The Chia Company that are grown in Australia. The European Novel Foods Regulation includes a simplified approval procedure for when a company believes its novel food is substantially equivalent to a food that is already on the market.