Kellogg expands Special K line

07/07/05 Kellogg Company expands its popular Special K line with the launch of Special K Fruit and Yogurt, which will be on store shelves nationwide in July. The new cereal is made with whole grains and features two different types of oat clusters: one of oats and fruit and one of yogurt-coated oats. Like all Special K products, Special K Fruit and Yogurt is low fat and low in calories.

Special K is one of Kellogg's most popular product lines. The Special K Challenge, which highlights the brand's nutrition benefits, provides consumers with sensible eating and fitness plans that can help them manage their weight. Special K Fruit and Yogurt makes its debut during the summer months, when many consumers use the Special K Challenge to re-focus their commitment to diet and exercise.

With the addition of Special K Fruit and Yogurt, there are now five Special K flavors, as the new cereal joins Kellogg's Special K, Special K Red Berries, Special K Vanilla Almond, and Special K cereal for a Low Carb Lifestyle. All can be incorporated into the Special K Challenge, which has shown that by eating two bowls of cereal a day, one at breakfast and one as a replacement for either lunch or dinner, participants can lose up to six pounds in two weeks. The plan is easy to follow, and is designed to deliver positive results in a short amount of time to give consumers the confidence and motivation to continue with a long-term healthier lifestyle. The plan was tested by researchers at several universities and has been proven effective.

With 2004 sales of nearly $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The Company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world.

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